There is no mention of cut quality, so we can reasonably assume that it is either poor or unknown (or both). This 1 carat solitaire features a K-I3 round brilliant – a K in color might be passable, but an I3 will be a heavily included diamond that is dull and lack-lustre. Zales do specify the color and clarity of the diamond in each ring, but sadly this brings little comfort. It is the most transparent way to purchase an engagement ring, allowing you to allocate your finances as you see fit across the Four C’s and the setting. Buying a loose diamond allows you to specify the exact qualities and work to a strict budget. It is not uncommon for online vendors to only offer pre-set options but it is not my preferred way to shop, nor is it the way I recommend. You can shop by shape, setting type and metal type but there are no options to filter by diamond quality – an instant red flag for any brand who claims a commitment to diamonds. Despite this apparent emphasis on diamonds, Zales only sell pre-set rings and do not offer loose diamonds. The DiamondsĮach branch of the Zales tree has a slightly different focus (for example, Piercing Pagoda is a low market jewelry kiosk) but the focus of Zales is diamonds and diamond engagement rings. Signet also now operates kiosks in the US under the brand Piercing Pagoda. The Ohio-headquartered Signet Jewelers operates in over 3,600 locations under the major retail store brands of James Allen, Kay, Jared, and many others in the US H.Samuel and Ernest Jones in the UK and People’s in Canada. In 2014 Zales were purchased by a large conglomerate called Signet Jewelers Limited in a deal worth $1.46 billion. From the beginning of the Zales story, the company has used smart marketing and advertising to appeal to customers. The ultimate goal was to sell as much jewelry as possible for the lowest price – this started the mass marketing of jewelry within the US. In 1957, the brothers opened their first store inside a shopping mall. This very much set the tone for what the Zales name would become. They instituted credit plans whereby the average American consumer could afford the home appliances, cameras and jewelry that were sold in store. In 1924, brothers Morris and Willian Zale opened the first ever Zales store in Wichita, Texas. Are Zales Diamonds Ethical Sourced and Environmental Friendly?.By the end of this Zales review, you’ll have a comprehensive understanding of Zales’ offerings and be able to make an informed decision when shopping for jewelry. We will also discuss Zales’ commitment to ethical sourcing and environmental responsibility. In this Zales review, we will explore the long history, selection of diamonds and jewels, customer service experience, corporate values and pricing. With Zales’ knowledgeable staff and vast inventory, customers can rest assured they will find exactly what they’re looking for. Zales prides itself on offering only superior quality diamonds and jewels at competitive prices. Established in 1924 on the principles of integrity and trustworthiness, Zales has become one of the most respected names in diamond retailing. Zales offers an extensive selection of necklaces, earrings, rings, bracelets, and more in their stunning collection. Zales is a leading jewelry store that has been providing customers with quality diamonds and beautiful jewelry for over 100 years. This article has mentions of products from one or more companies, and I may receive compensation if you purchase those products following reading my recommendations. A CUT ABOVE Diamonds® by Whiteflash Review.
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